LEAD’s Why I Vote Campaign

October 20, 2014

This summer, AACI’s Leaders for Education, Advocacy and Democracy (LEAD) Program developed and implemented a campaign to mobilize their peers to vote and become more educated voters. Our LEAD students designed the “Why I Vote Campaign” to engage their peers through social media and conversation to discuss political issues and challenge them to work towards solutions. The students participated in skills and leadership workshops to expand their knowledge about local community issues and to learn the importance of informed voting. In turn, the students used this knowledge to educate their peers, encourage them to participate in the voting process, and become involved in community causes.  Check out their facebook campaign page here.

One of our LEAD students, Alyssa, talked about her motivation to vote:

“I think we can all agree that we don’t live in a perfect country, and that there could be a lot of improvement in providing the basic necessities and opportunities for everyone in the US. I want to vote on potential solutions to fix this! Also, nobody in my family is a US citizen except me. They won’t ever be able to voice their opinions on the ballot, so I want to help do that. When you vote, sometimes you don’t only represent yourself, but also the people who don’t get the chance. So treasure it!”

Twenty-seven LEAD students ran the campaign and helped register over 900 individuals to vote over the summer. The students also developed three Public Service Announcements (PSAs) to help lead voter outreach among young adults. We were impressed by the participation and enthusiasm of our LEAD students during this program!

Why I Vote group


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